The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
Mark Donnigan: It's going great, Ben. I am so pleased to be right here on your show.Ben: Absolutely. We more than happy to have you on the show. Especially given the importance and also the urgency of the topic we're mosting likely to be taking on over the program of this conversation as well, which is one that I believe is actually under-discussed… Read More